Monday, May 26, 2008

The future starts Saturday.

As anyone who knows anything about hockey knows the NHL has been done since the lock out a few years ago. The NHL itself has not done much to help bring the game back, their TV deal would be example 1. Well the NHL has a chance to start their comeback on Saturday night in Detroit. How you might ask, well 3 little words can change the NHL's future, Sid the Kid. The Stanley Cup finals start in Detroit with the Penguins and Red Wings facing off. The ratings for this year's playoff have been a drastic improvement over the last couple of years, mostly in Penguins game with Sydney Crosby. Crosby is the best young star the game has had since Mario LeMieux, current owner of the Penguins. So this gives the NHL a great venue to show off their great young superstar. The NHL should be dumping a ton of money on advertising the Cup finals. With every game after game 2 being on NBC they should be commercials on every show on NBC for the next week, and they should be featuring Crosby. Will the NHL do that? Well that is a good question, the NHL's marketing dept is not always the best. This series has everything the NHL needs to become a player again on the national sports scene. Has 2 great markets in Pittsburgh and Detroit, has a proven veteran team, Detroit, against the up and coming young team in Pittsburgh. So it's the old vs. the new, and Pittsburgh with the superstar in waiting in Crosby, can also add Eyvegen Malkin in there for the Pens. If the NHL is lucky this series will go 7 games, with Pittsburgh winning in the end in a very tight hard fought series. This series reminds me a lot of 1984 when Wayne Gretzgy led his young Oilers against the NY Islanders, the 3 time defending Stanley Cup Champs, the Islanders eventually won the series, but the Oilers came back in 1985 to win the cup and start the Gretzgy era in the NHL. So the next couple of weeks can kick off the Crosby era in the NHL. So tune into Versus on Saturday night to watch the future, now

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